In the current craze for online grocery shopping, this lady from Quebec City was tired of going to the grocery store. Having seen one of the many fun posters published by the company, that's when Ms. Ginette wanted to try the experience of hassle-free grocery shopping™ offered by Marché Alfa. Having neither a computer nor a tablet, she tried to send Gustave, her faithful carrier pigeon, to whom she attached her grocery list on a small piece of paper. "I don't trust that, me, the postal service. I've been communicating by carrier pigeon since 1984. Never had a problem." What a surprise 2 days later, when the delivery man arrived at her door with the correct order freshly prepared. The delivery man, a smiling young man delicately holding a basket filled with fresh produce in his hands, then explained to him how Gustave had landed directly on the desk of the CEO of Marché Alfa. Intrigued and amused by this rather original approach, the CEO had decided to personally take charge of Mrs. Ginette's order. This gesture of revolutionary simplicity, combined with the efficiency of the service, instantly made the rounds on social networks, transforming Gustave into a true local celebrity. Mrs. Ginette, initially skeptical about using modern technology for her shopping, found herself propelled in spite of herself into the heart of an adventure she could never have imagined. Her loyalty to Gustave and her involuntary audacity earned her the honors of the online community, as well as many interviews. Marché Alfa, seeing this as a golden opportunity, decided to launch an advertising campaign featuring Gustave, the carrier pigeon, as the official mascot of the online grocery store, thus promoting the idea that even traditional methods could be harmoniously combined with innovation. This unexpected collaboration between Ms. Ginette, Gustave, and Marché Alfa became a symbol of adaptability and open-mindedness. It showed that with a little ingenuity, it was possible to find solutions that suited everyone, even those most resistant to change. And for Ms. Ginette, this experience had not only brought her the convenience she was looking for without having to bend to the constraints of modern technology, but it had also given her a new perspective on the world, more open and connected. As for Gustave, his status as a local hero earned him a golden retirement, with the sole duty of participating in a few promotional events for Marché Alfa. The grateful company even built him a small custom pigeon palace, where he could rest between two photo shoots. This unexpected adventure of Mrs. Ginette and Gustave had taught everyone a valuable lesson: in a world of constant change, there is always a place for authenticity and originality.
